If you own or run a website, it’s incredibly important to understand the basic principles of on-page search engine optimization (SEO). Your site might have an incredible design and draw in loads of traffic, but if Google can’t read your content well, your SEO efforts will be wasted. Fortunately, with these simple SEO services in Surat, you can be sure that your website is running as efficiently as possible!
1) Think about search engine keywords
A large number of companies think about SEO simply as a function of their on-page optimization. This is where keywords come into play; making sure you’re using them correctly to describe your business and that you’re including them regularly (but not overdoing it). While SEO should definitely be part of your overall business strategy, thinking only about on-page search engine optimization is shortsighted at best. Instead, think about optimizing all aspects of your business to attract customers, whether they’re coming directly to your website or via online referrals. This means optimizing everything from your website to where and how you advertise locally and for local SEO you have to go for the Best Local SEO Agency in Surat.
2) Meta Title Tag
Meta tag is the most important factor in the seo. Even for the website meta tags are playing crucial role in on page activities. Meta tags describes website’s description. And it’s also benifical for the user to find out what they want.
3) Meta Description Tag
On-page SEO doesn’t necessarily get as much attention as off-page SEO, but is arguably more important. It takes a lot of effort to rank well on a search engine, and achieving high rankings solely through off-page SEO is impossible. That said, there are still some best practices that can improve your ranking—even if you’re a complete beginner!
4) URL Structure
A common mistake among new website owners is making their URLs messy. If your URL structure is longer than one or two words, you’re making it more difficult for search engines to categorize your content and for users to find it. Keep your URL short and sweet so that search engines can crawl your site more easily and people can find what they’re looking for. It’s also wise to limit how many clicks from home a user has to make before getting what they want; if possible, stick with no more than three clicks between landing on a page and viewing its content.
5) Image Alt Text
Writing for your website is one of those on-page search engine optimization (SEO) practices that isn’t exactly ground breaking, but could make a huge difference for your site. First, don’t ignore what’s already there. When you take over an existing website (in most cases), you inherit pages and content that may not be optimized or relevant to what you want to achieve. That doesn’t mean they can’t be used as they are—you just need to give them a quick edit. Look at word counts and make sure keywords aren’t stuffed into awkward places just because they fit.
6) Website Copywriting
To increase readability and make your content more scannable, it’s important to break up text with headings and subheadings. You want readers to be able to quickly find what they’re looking for, so use relevant and descriptive headings that are at least three words long. Subheadings (like bullet points) can serve as even smaller signposts along your content road. And all of these elements should be spaced appropriately, too. Think about how you might format a book or magazine—you wouldn’t jam every line of text right under one another, would you? Instead, think about spacing as visual breathing room for your audience so they can easily get from one thought or idea to another while reading your content.
7) Internal Linking of Key Pages
Internal linking of key pages is vital to on-page SEO. So what’s a key page? In short, any page on your website that you want to rank for a specific keyword should be treated as a high priority. These pages are also called money or link pages and contain relevant, highly valuable content (for both users and search engines). Your site architecture will differ depending on your industry, but one way to approach it is by classifying key pages as either primary or secondary. For example, if you own an SEO agency in Surat that offers SEO services across India, a primary page would be your homepage while a secondary page could be an individual service offering like search engine optimization.
8) Headings and Subheadings
Search engines are especially fond of headings and subheadings. Try to add some to all your pages, even if they’re only one sentence long. Every time you create a new piece of content, consider whether it has at least one major heading and if that heading has keywords that make sense. It’s not just important to include keywords; it’s also important to avoid keyword stuffing. If you don’t have much else to talk about, writing a paragraph or two about headings and subheadings is fine!
9) H1, H2, H3 Heading Tags
ALT tags are important for search engines because they describe an image. ALT tags should be descriptive and include keywords relevant to your business. Don’t stuff too many keywords into your ALT tag, or use nonsensical terms that don’t relate to what is on your image. Keep it short, sweet, and simple by using three or four words that best describe your image.
10) Image Content ALT Tags
Alt text helps search engines index your images. Even if you’re not an image website, you should always have alt text present on every image. It doesn’t help you rank higher, but it helps with accessibility. Make sure that all of your alt tags are specific and descriptive so that someone looking at them can know what they’re seeing.